About the Book

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In the leadership parable Let It Fly! Defy the Laws of Business Gravity and Keep Your Company Soaring, two executives compare their contrasting leadership styles during a round of golf at a scenic oceanside course. As their golf game unfolds amidst the breathtaking beauty of the golf course, Carl Baxter and Ed Hilland become immersed in the concepts of Carl’s FORE cycle, Aerial Views, and the Five Laws of Business Gravity.

Ed discovers a golf analogy to leadership -- just as Newton’s law of gravity pulls a golf ball to the ground, the Laws of Business Gravity can pull a company to the ground as well. While a golfer would use better ball and club technology to defy gravity to keep his golf shot soaring, Carl shows Ed how to use the FORE cycle and Aerial Views to defy the Laws of Business Gravity, to keep his company soaring.